In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure...
Master the business side of architecture with advice from an expert--deciding on a career, building a repudiation, RFPs and proposals, and more.In Your Architecture Career, Gary Unger provides tips...
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual br...
The manager's guide to building a green workplace that benefits the environment, the financial bottom line, and the individual employee.As 21st-century companies realize they'll need to be green to...
William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas fo...
Packed with innovative graphics and simple explanations of business concepts, from managing risk and alternative business models to effective leadership and thinking outside the box, The Business B...
The 7 Key Principles to achieving YOUR business and life goalsWhat could a graffiti artist, eminent neurologist, star athlete, celebrity chef, fashion designer, rocket scientist, and Grammy Award-w...
"Innovation Strategy: Seven Keys to Creative Leadership and a Sustainable Business Model" provides a blueprint for success in leading an innovation renaissance in your industry and organization. Th...
The intersection of women's fashion and big business in the US has always been acompelling study across social strata. The ready-to-wear apparel industry thrives on creating a presumably original d...
Have you ever found yourself in the middle of an organizational change, lost and perplexed? Do you know the signs of a change that is going well and one that is in trouble? Do you have measures of ...
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both w...
In business today, all advantage is temporary. In order to survive-let alone thrive-companies must be able to anticipate and adapt to change, or face rapid, brutal extinction. In Clockspeed, Charle...
William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas fo...
"Douglas wears a lot of hats-all stylish and functional. There's a huge disconnect happening right now in the industry and Douglas's book is a means to bridging that gap." --The Huffington PostThe ...
The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibi...