A former award-winning journalist, Mark has built a reputation as a leader with a 20-year career at the heart of the global B2B marketing and communications arena. He’s been the ’media’, the ’agenc...
Wie Sie als Vertriebler mit der richtigen Story und den passenden Bildern zum Vertragsabschluss kommen, erfahren Sie in diesem Praxis-Ratgeber. F r Vertriebler wie Sie hat Oliver Grytzmann diese Sc...
Antonella La Rocca is Associate Professor at Rennes School of Business, France, where she teaches B2B marketing. She is an Associate Editor of the Journal of Business and Industrial Marketing and o...
Global audiences are sceptical about advertising content, banner ads and promotional messaging at the best of times. In the B2B space, building an authentic brand is even harder because buying deci...
Bev Burgess is an industry expert in marketing business services, predominantly in the technology sector. She is Senior Vice President at the Information Technology Services Marketing Association (...
作者：Kreutzer, Ralf T.,Rumler, Andrea,Wille-Baumkauff, Benjamin
Ralf T. Kreutzer, Andrea Rumler und Benjamin Wille-Baumkauff erl utern, wie B2B-Unternehmen einen kompetenten Online-Auftritt erreichen. Dazu z hlt neben einer empf ngerorientiert ausgestalteten Co...