The Digital revolution promises trillions of dollars in created value by 2030. Consultants and researchers are projecting massive and disruptive disruption in entire industrial sectors. As a result...

Ralf T. Kreutzer, Andrea Rumler und Benjamin Wille-Baumkauff erl utern, wie B2B-Unternehmen einen kompetenten Online-Auftritt erreichen. Dazu z hlt neben einer empf ngerorientiert ausgestalteten Co...

A former award-winning journalist, Mark has built a reputation as a leader with a 20-year career at the heart of the global B2B marketing and communications arena. He’s been the ’media’, the ’agenc...

This book is a comprehensive practical guide for account managers, sales teams and account leaders operating in the B2B space. It provides knowledge to excel in developing, growing and retaining to...

Antonella La Rocca is Associate Professor at Rennes School of Business, France, where she teaches B2B marketing. She is an Associate Editor of the Journal of Business and Industrial Marketing and o...

B2B Customer Experience shows readers how to deliver the very best customer experience (often referred to as CX), within the business-to-business realm. Marketers have long known that emotions are ...