B2B Digital Marketing Strategyis a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to ...

Wie Sie als Vertriebler mit der richtigen Story und den passenden Bildern zum Vertragsabschluss kommen, erfahren Sie in diesem Praxis-Ratgeber. F r Vertriebler wie Sie hat Oliver Grytzmann diese Sc...

Bev Burgess is an industry expert in marketing business services, predominantly in the technology sector. She is Senior Vice President at the Information Technology Services Marketing Association (...

B2B Digital Marketing Strategyis a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to ...

Antonella La Rocca is Associate Professor at Rennes School of Business, France, where she teaches B2B marketing. She is an Associate Editor of the Journal of Business and Industrial Marketing and o...