Customer-Supplier Relationships in B2B: Interaction Perspective on Actors | 被動收入的投資秘訣 - 2024年8月
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Customer-Supplier Relationships in B2B: Interaction Perspective on Actors
出版社:
出版日期:2020年03月15日
ISBN:9783030409920
語言:繁體中文
售價:6000元
Antonella La Rocca is Associate Professor at Rennes School of Business, France, where she teaches B2B marketing. She is an Associate Editor of the Journal of Business and Industrial Marketing and on the board of the Association for Key Account Management. Her main research interests are innovation, entrepreneurship, and sales in business markets. She has co-edited volumes on innovation in healthcare and new business venturing, and is the author of several publications in Industrial Marketing Management, Management Decision and the IMP Journal.