Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the ...×Uh-oh,itlookslikeyourInternetExplorerisoutofdate.Forabettershoppingexperience,pleaseupgradenow.Home1Books2Readanexcerptofthisbook!AddtoWishlist$28.00Hardcover$28.00NOOKBook$12.99Hardcover-$28.00NOOKBook-$12.99ViewAllAvailableFormats&EditionsShipThisItem—QualifiesforFreeShippingBuyOnline,PickupinStoreCheckAvailabilityatNearbyStoresSignintoPurchaseInstantlyChooseExpeditedShippingatcheckoutfordeliveryby Tuesday,July20English073521332128.0InStockOverviewRandFishkin,thefounderandformerCEOofMoz,revealshowtraditionalSiliconValley"wisdom"leadsfartoomanystartupsastray,withthetransparencyandhumorthathishundredsofthousandsofblogreadershavecometolove.Everyoneknowshowastartupstoryissupposedtogo:Ayoung,brilliantentrepreneurhasacoolidea,dropsoutofcollege,defiesthedoubters,overcomesallodds,makesbillions,andbecomestheenvyofthetechnologyworld.Thisisnotthatstory.It'snotthatthingswentbadlyforRandFishkin;theyjustweren'tquitesoZuckerberg-esque.Hiscompany,Moz,makerofmarketingsoftware,isnowa$45million/yearbusiness,andhe'soneoftheworld'sleadingexpertsonSEO.Buthisbusinessandreputationtookfifteenyearstogrow,andhisstartupbegannotinaHarvarddormroombutasamother-and-sonfamilybusinessthatfelldeeplyintodebt.NowFishkinpullsbackthecurtainontechstartupmythology,exposingtheupsanddownsofstartuplifethatmostCEOswouldratherkeepsecret.Forinstance:Aminimallyviableproductcanbedestructiveifyoulaunchatthewrongmoment.Growthhackingmaybethebuzzworddujour,butinitiativescanfizzlequickly.Revenueandgrowthwon'tprotectyoufromlayoffs.Andventurecapitalalwayscomeswithstringsattached.Fishkin'shard-wonlessonsareapplicabletoanykindofbusinessenvironment.Upordownthechainofcommand,atbothearlystagestartupsandmaturecompanies,whetheryourtrajectoryisridinghighordowninthedumps:thisbookcanhelpsolveyourproblems,andmakeyoufeellessaloneforhavingthem.RelatedcollectionsandoffersProductDetailsAbou