A Painfully Honest Field Guide to the Startup World ... Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops ...LostandFounderAPainfullyHonestFieldGuidetotheStartupWorldEveryoneknowshowastartupstoryissupposedtogo:Ayoung,brilliantentrepreneurhasacoolidea,dropsoutofcollege,defiesthedoubters,overcomesallodds,makesbillions,andbecomestheenvyofthetechnologyworld.Yeah...that...thatdidnothappentoRandFishkin.(Hediddropoutofcollegethough.Hisgrandparentswouldlikeyoualltoknowthattheyremaindisappointedaboutthis,nearlytwentyyearslater.)Look,it'snotthatthingswentbadlyforhim.Fishkin'scompany,Moz,makerofmarketingsoftware,isnowa$45million/yearbusiness,andhe'soneoftheworld'sleadingexpertsonSEO.Buthewasnotanovernightsuccess.Hisbusinessandreputationtookfifteenyearstogrow.Firsthehadtofalldeeplyintodebt,getkickedoutofhisapartment,behoundedbycreditors,andfailafewhundredtimesorso.Mostpeopledon'twanttotalkaboutthosestartupstories,butthetruthis,they'realotmorecommonthantheZuckerberg-esquetalesofsuccesswesooftenhearabout.Fishkinpullsbackthecurtainontechstartupmythology,exposingtheupsanddownsofstartuplifeandsharinghishard-wonlessonswithyou.Nomatterwhatbusinessenvironmentyou'rein-whetherit'sastrugglingstartuporamaturebusiness,thisbookcanhelpsolveyourproblems.Or,attheveryleast,it'llmakeyoufeellessaloneforhavingthem.(Plus,ifyoubuyit,Rand'sgrandparentswillbepositivelydelighted.)OrderLostandFounderAmazonAmazon(UK)Barnes&NobleBooksAMillionHudsonBooksellersIndieBoundPowell'sTargetWalmartbol.comRandFishkinistherealdeal.Thisbookisanhonest,generous,andusefullookatwhatactuallyhappenswhenyoubuildacompany,includingthedownsaswellastheups…IwishIhadreaditthirtyyearsago.SethGodinEntrepreneur&AuthorRandFishkinisliketheindustryfriendweallwishwehad—funny,warm,andrefreshinglyhonestabouttherollercoasterridethatisfoundingyourowncompany.JulieZhuoVicePresidentofproductdesignatFacebookThisisatrulycourageousbook.It'sonepartbusiness-buildingguideandtwopartsIndianaJon