Welcome to the startup world, where a good idea and a convincing pitch can kickstart the path to global dominance. Just ask the founders of ...Weandthirdpartiessuchasourcustomers,partners,andserviceprovidersusecookiesandsimilartechnologies("cookies")toprovideandsecureourServices,tounderstandandimprovetheirperformance,andtoserverelevantads(includingjobads)onandoffLinkedIn.Formoreinformation,seeourCookiePolicy.SelectAcceptcookiestoconsenttothisuseorManagepreferencestomakeyourcookiechoices.Youcanchangeyourcookiechoicesandwithdrawyourconsentinyoursettingsatanytime.ManagepreferencesAcceptcookiesABOUTBOOKLostandFounder (2018)isahands-onguidetogettingyourstartupofftheground.Writtenbythefounderofacompanythat’salreadymadeitandpackedwithcheatcodesandhacks,thisistheultimateinsider’splaybookofstrategiesandtacticsforstrugglingfoundersandwould-beinnovatorsABOUTAUTHORRandFishkinisthefounderandformerCEOofthemarketingtechnologystartupMoz.WhenFishkinisn’ttravelingtheworldgivingtalksonmarketing,hecanbefoundintheofficesofhislatestventureSparkToro,anaudienceintelligencesearchengineAfascinatingfieldguidetofoundingyourstartupWelcometothestartupworld,whereagoodideaandaconvincingpitchcankickstartthepathto globaldominance.JustaskthefoundersofFacebookorGoogle!Butthephenomenalgrowthachievedbythetinyclusterofstartupsthatbecamehouseholdnamesismisleading.Makingitbiginthestartupsectorisn’teasy.Infact,you’dbetterbeinitforthelonghaulandlearntoavoidthemostcommonpitfalls.WhychoosingthewronginvestorsmighttankyourbusinessWhatanhonestandtransparentofficeculturecandoforyourbusinessThedangersofshortcutsandhacks.KEYPOINTS1)Foundingastartupisn’tashortcuttofameandfortune,sodiginforthelonghaul2)Makesureyourproductfillsagapinthemarket3)Theventurecapitalmodelisagamble,andtherearerisksinvolved4)Betransparenttoavoidmistrustinyourcompany5)Takestockofyourstrengthsandweaknessestobetterunderstandyourcompany’sdynamics6)Teamdiversityandmeritocraticpromotionwillboostyourchancesofsuccess7)GrowthhacksandMinimumViableProduc