Book Summary: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk | jab, jab, jab, right hook summary
SkiptocontentHerearemynotesonthebook“Jab,Jab,Jab,RightHook:HowtoTellYourStoryinaNoisySocialWorld”byGaryVaynerchukForme,Igot3thingsoutofthisbook:IgotasimpleintroductionintothemajorsocialmediaplatformsallinoneplaceIgota simpleexplanationofhowtheyallworkand,moreimportantly,howtheyaredifferentfromeachotherIgotdozensofexamplesofbestpracticeandmanyexamplesofpoorusageTobehonest,Ifoundthispartabitconfusingattimes–itwashardtotellthedifferencebetweenexamplesGarylikedandthosehedidn’t!Round1:TheSetupIttookthirty-eightyearsbefore50millionpeoplegainedaccesstoradios.Ittooktelevisionthirteenyearstoearnanaudiencethatsize.IttookInstagramayearandahalf.Youcan’tjustrepurposeoldmaterialcreatedforoneplatform,throwituponanotherone,andthenbesurprisedwheneveryoneyawnsinyourface.Noonewouldeverthinkitwasagoodideatouseaprintadforatelevisioncommercial,orconfuseabanneradforaradiospot.Liketheirtraditionalmediaplatformcousins,everysocialmediaplatformhasitsownlanguage.Greatmarketingisallabouttellingyourstoryinsuchawaythatitcompelspeopletobuywhatyouareselling.That’saconstant.What’salwaysinflux,especiallyinthisnoisy,mobileworld,ishow,when,andwherethestorygetstold,andevenwhogetstotellallofit.Jabsarethelightweightpiecesofcontentthatbenefityourcustomersbymakingthemlaugh,snicker,ponder,playagame,feelappreciated,orescape;righthooksarecallstoactionthatbenefityourbusinesses.WhatMakesAGreatStory?Yourstoryisn’tpowerfulenoughifallitdoesisleadthehorsetowater;ithastoinspirethehorsetodrink,too.Onsocialmedia,theonlystorythatcanachievethatgoalisonetoldwithnativecontent.Round2:TheCharacteristicsOfGreatContentAndCompellingStoriesOutstandingcontentcangenerallybeidentifiedbecauseitadherestothefollowingsixrules:1.It’sNativeContentisking,butcontextisGod.Youcanputoutgoodcontent,butifitignoresthecontextoftheplatformonwhichitappears,itcanstillfallflat.2.ItDoesn’tInterruptTodaymarketersdon’thavetointrudeontheconsumer’sentertainment.Infact,it’simperativethatwedon’t.Peoplehavenopatienceforitanymore,asevidencedbythespeedwithwhic
常見投資理財問答
brands should exceed 24 posts per week on facebook to truly engage audiences.Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social Worldas just a general rule, which is the best day to post on facebook for higher engagement:true or false: facebook favors promotional posts and, therefore, moves them higher in the newsfeed.