BETAThisisaBETAexperience.Youmayopt-outby clickinghereMoreFromForbesMay13,2021,03:04pmEDTThe‘Cheney’TrademarkJustGotItsOwnShotInTheArmFeb5,2021,02:40pmESTSCOTUSSaid‘OK’ToCurseWordsAsTrademarks—BusinessesDon’tCareJan14,2021,11:52amESTCanWeSaveSocialMedia?Yes,WeHaveNoChoiceDec10,2020,12:13pmESTGenderBias:TrademarkActNeverContemplatedAWomanOrGayMalePresidentNov10,2020,11:10amESTCannabisChallengesDifferInEachStateWhereIt’sNewly-LegalNov3,2020,04:07amESTWhyThis‘.Sucks’AsATrademarkSep9,2020,12:12pmEDT5UnexpectedPlacesToFindYourNextGreatBusinessIdeaJun30,2020,01:17pmEDT‘Booking.com’IsATrademark–DoesThisMatterToYourBusiness?EditStoryOct11,2013,09:00amEDT|14MemorableQuotesFromJab,Jab,Jab,RightHookDanSchawbelFormerContributorOpinionsexpressedbyForbesContributorsaretheirown.LeadershipSharetoFacebookSharetoTwitterSharetoLinkedinJab,Jab,Jab,RightHook(HarperBusiness,2013)byGaryVaynerchukGaryVaynerchuk'snewbookwillhelpyourethinkhowyoumarketandselltoyourcustomers.Heexplainshowyouhavetoconstantlygivevaluetoothersbeforeaskingthemtobuyyourproductsandservices.Thebookiscalled Jab,Jab,Jab,RightHook:HowtoTellYourStoryinaNoisySocialWorldanditwillbepublishedbyHarperBusinessonNovember26th.Inthebook,VaynerchukgivesnumerousexamplesofhowcompanieslikeDunkin'DonutsandLacostehavesuccessfully(orunsuccessfully)usedpopularsocialmediatoolsincludingFacebook,Twitter,InstagramandPinterest.Heusesenoughexamplesforeachtoolthatyougainasolidunderstandingofwhatworksandwhatdoesn'tinthecontextofeachone.Vaynerchukhasalotofcredibilityinthesocialmediaspace,withthreebooksnowandagrowingconsultingcompanycalledVaynerMedia,whichhasFortune500clientssuchasGEandtheNewYorkJets.Themainmessageinthebook,andhismantra,isthatyouneedtoemotionallyinvestinyourcustomersforthemtocareaboutyou.Ifyouselltoohardonsocialmedia,peoplewillignoreyou,butifyousupportyourcommunity,theywillwanttodobusinesswithyou.Afterreadingtheentirebook,thefollowingthirteenquotesreallystoodouttome:1."Ittookthirty-eightyearsbefore50millionpeoplegainedaccesstoradi

Skiptomaincontent1-Sentence-Summary: Jab,Jab,Jab,RightHookisamessagetoeveryonewho’snotonthesocialmediatrainyet,showingthemhowtotelltheirstorytherightwayonsocialmedia,sothatit’llactuallygetheard.Readin:4minutesFavoritequotefromtheauthor:I loveGaryVaynerchuk.I’mnotoneofthosepeoplewhoclaimtohustleasmuch ashedoes,buthistalksinspiremetogoaboveandbeyondwhatIwasdoingbefore.Givenhehasanewbookoutintwoweeks,acollectionoflessonsfromhis#AskGaryVeeShow,Ithoughtit’stimetotakealookatthisgem.Jab,Jab,Jab,RightHookisnotonlythebook’sname,it’salsoGary’sformulaforsocialmediasuccess.Whenitcameoutin2013itrattledthesocialmediaworldandbecameGary’sthirdNewYorkTimesbestseller.Ifyou’renotgettingthemostoutofyoursocialmediagameyet(trustme,youaren’t),then thisisforyou.Hereare3greatlessonsfromthebook:Ifyou’renotonsocialmedia,you’regoingtolose.Youhavetoconstantlydelivergreatcontent,that’scustom-tailoredtotheplatform,beforeaskingforsomethinginreturn.Instagramisyourbestbetformassiveengagementamongthemasses.ReadyforSocialMedia101?Theclassisinsession!Ifyouwanttosavethissummaryforlater,downloadthefreePDFandreaditwheneveryouwant.DownloadPDFLesson1:Ifyou’renotonsocialmedia,you’regoingtolose.AsofApril2014,thereare327millionphonesintheUS –butonly317millionpeople.That’smorephonesthanpeople.Nowonderitseemseveryone’siPhoneisgluedtotheirhand.What’smore,70%ofAmericansareonFacebook,Snapchatreports100millionDAILYactiveusers,and400millionpeopleareonInstagrameachmonth, theplatformthatoutgunnedTwitterlastyear.Peopleareusingsocialmediaalot–andwherevertheattentionisiswheremarketersshouldgo.It’snormalfornewmediatoreplacetheold,buttherevolutionhappensfasterandfaster,becausemorepeoplecaneasilybereachedatscale.Ittookradio38yearstoreach50millionpeople,TV13andInstagram?18months.Ifyouhaven’tstartedyet,startnow.Whenyou’renotonsocialmedia,youwilllose.Lesson2:Youhavetoconstantlydelivergreatcontent,that’scustom-tailoredtotheplatform,beforeaskingforsomethinginreturn.Thewayyouwinthesocialmediagameisbyproducinggreatcontent.Intheoldd

SkiptocontentHerearemynotesonthebook“Jab,Jab,Jab,RightHook:HowtoTellYourStoryinaNoisySocialWorld”byGaryVaynerchukForme,Igot3thingsoutofthisbook:IgotasimpleintroductionintothemajorsocialmediaplatformsallinoneplaceIgota simpleexplanationofhowtheyallworkand,moreimportantly,howtheyaredifferentfromeachotherIgotdozensofexamplesofbestpracticeandmanyexamplesofpoorusageTobehonest,Ifoundthispartabitconfusingattimes–itwashardtotellthedifferencebetweenexamplesGarylikedandthosehedidn’t!Round1:TheSetupIttookthirty-eightyearsbefore50millionpeoplegainedaccesstoradios.Ittooktelevisionthirteenyearstoearnanaudiencethatsize.IttookInstagramayearandahalf.Youcan’tjustrepurposeoldmaterialcreatedforoneplatform,throwituponanotherone,andthenbesurprisedwheneveryoneyawnsinyourface.Noonewouldeverthinkitwasagoodideatouseaprintadforatelevisioncommercial,orconfuseabanneradforaradiospot.Liketheirtraditionalmediaplatformcousins,everysocialmediaplatformhasitsownlanguage.Greatmarketingisallabouttellingyourstoryinsuchawaythatitcompelspeopletobuywhatyouareselling.That’saconstant.What’salwaysinflux,especiallyinthisnoisy,mobileworld,ishow,when,andwherethestorygetstold,andevenwhogetstotellallofit.Jabsarethelightweightpiecesofcontentthatbenefityourcustomersbymakingthemlaugh,snicker,ponder,playagame,feelappreciated,orescape;righthooksarecallstoactionthatbenefityourbusinesses.WhatMakesAGreatStory?Yourstoryisn’tpowerfulenoughifallitdoesisleadthehorsetowater;ithastoinspirethehorsetodrink,too.Onsocialmedia,theonlystorythatcanachievethatgoalisonetoldwithnativecontent.Round2:TheCharacteristicsOfGreatContentAndCompellingStoriesOutstandingcontentcangenerallybeidentifiedbecauseitadherestothefollowingsixrules:1.It’sNativeContentisking,butcontextisGod.Youcanputoutgoodcontent,butifitignoresthecontextoftheplatformonwhichitappears,itcanstillfallflat.2.ItDoesn’tInterruptTodaymarketersdon’thavetointrudeontheconsumer’sentertainment.Infact,it’simperativethatwedon’t.Peoplehavenopatienceforitanymore,asevidencedbythespeedwithwhic