Jab, Jab, Jab, Right Hook Summary | jab, jab, jab, right hook summary

Skiptomaincontent1-Sentence-Summary: Jab,Jab,Jab,RightHookisamessagetoeveryonewho’snotonthesocialmediatrainyet,showingthemhowtotelltheirstorytherightwayonsocialmedia,sothatit’llactuallygetheard.Readin:4minutesFavoritequotefromtheauthor:I loveGaryVaynerchuk.I’mnotoneofthosepeoplewhoclaimtohustleasmuch ashedoes,buthistalksinspiremetogoaboveandbeyondwhatIwasdoingbefore.Givenhehasanewbookoutintwoweeks,acollectionoflessonsfromhis#AskGaryVeeShow,Ithoughtit’stimetotakealookatthisgem.Jab,Jab,Jab,RightHookisnotonlythebook’sname,it’salsoGary’sformulaforsocialmediasuccess.Whenitcameoutin2013itrattledthesocialmediaworldandbecameGary’sthirdNewYorkTimesbestseller.Ifyou’renotgettingthemostoutofyoursocialmediagameyet(trustme,youaren’t),then thisisforyou.Hereare3greatlessonsfromthebook:Ifyou’renotonsocialmedia,you’regoingtolose.Youhavetoconstantlydelivergreatcontent,that’scustom-tailoredtotheplatform,beforeaskingforsomethinginreturn.Instagramisyourbestbetformassiveengagementamongthemasses.ReadyforSocialMedia101?Theclassisinsession!Ifyouwanttosavethissummaryforlater,downloadthefreePDFandreaditwheneveryouwant.DownloadPDFLesson1:Ifyou’renotonsocialmedia,you’regoingtolose.AsofApril2014,thereare327millionphonesintheUS –butonly317millionpeople.That’smorephonesthanpeople.Nowonderitseemseveryone’siPhoneisgluedtotheirhand.What’smore,70%ofAmericansareonFacebook,Snapchatreports100millionDAILYactiveusers,and400millionpeopleareonInstagrameachmonth, theplatformthatoutgunnedTwitterlastyear.Peopleareusingsocialmediaalot–andwherevertheattentionisiswheremarketersshouldgo.It’snormalfornewmediatoreplacetheold,buttherevolutionhappensfasterandfaster,becausemorepeoplecaneasilybereachedatscale.Ittookradio38yearstoreach50millionpeople,TV13andInstagram?18months.Ifyouhaven’tstartedyet,startnow.Whenyou’renotonsocialmedia,youwilllose.Lesson2:Youhavetoconstantlydelivergreatcontent,that’scustom-tailoredtotheplatform,beforeaskingforsomethinginreturn.Thewayyouwinthesocialmediagameisbyproducinggreatcontent.Intheoldd


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