Jab, Jab, Jab, Right Hook, as Gary explains it, simply means to Give, Give, Give, then Ask, in general terms.HomeThursday,April28,2016CuratedQuotes|Jab,Jab,Jab,RightHookbyGaryVaynerchukIfirstheardaboutGaryVaynerchuk(@garyveeontwitter)attheverybeginningof2015whilelisteningtooneofGlendonCameron'svideoandatfirst,IwashesitanttolookhimuptofindoutmoreabouthimandwhyGlendonconstantlytalksabouthiminsomeofhisvideos.WellonedayIwasdoingsomeworkonlinewithoneofGlendon'svideoplayinginthebackgroundandithappenedagain,hereferencetheAskGaryVeeShowonYouTubebutnotonlythat,hegavealittlebackgroundabouthim.SoIdecidedtogoonandcheckhimandsincethatday,Ihavebeenabigfaneversince!BackgroundoftheQuoteJab,Jab,Jab,RightHookasmanymayknow,isabookreleasedin2013byGaryVaynerchukwhichisamarketingblueprinttohelpbrands,companies,internetmarketers,etcconnectwiththeiraudienceand/orcustomers.ItgivesyoureallifeandsocialmediamarketingstrategiesthathasreplacedtheoldmarketingstrategieswhichconsistedofusinglargebudgetTVAds,billboards,onlineads,etc.Thenewmarketingstrategiesoftodayarebasedonwheremajorityofpeople'sattentionis,andrightnowitislargelyonSocialMediaplatformslikeFacebook,Instagram,Twitter,Snapchat,YouTube,etc.Unfortunately,forwhatseemedlikeaverylongtime,manymajorandsmallbrands,companies,etcwerestillstuckintheoldwaysofmarketingtotheiraudienceandunderutilizingthesesocialplatforms,missingthesinglemostimportantaspectofitall,connectingwiththeircurrentandpotentialaudienceandcustomers.Also,aswehaveseenhappenedinthelastfewyearsastheinterneteconomyhasgrown,especiallywithinternetmarketerslikemyself,theattentionspanoftheaudienceweserveisbecomingharderandhardertokeep.Garyexplainsinthebookthatyoucanretainandgrowyouraudiencebysimplyprovidingasmuchvalueaspossible.Themainwaysomeonecanprovidevaluetotheiraudienceistobeverygenerousandgive,givegive,hencethewordsJab,Jab,Jab.MeaningoftheQuoteJab,Jab,Jab,RightHook,asGaryexplainsit,simplymeanstoGive,Give,Give,thenAsk,ingeneralterms.Insteadofaskingyouraudiencetobuyyourproductorser