Outi Niininen teaches Digital Marketing at the University of Jyväskylä School of Business and Economics. Her research explores the use of digital technology across the Expanded Marketing Mix to und...

Wilson Ozuem teaches and supervises research projects in a number of UK universities, including City, University of London, Warwick University, University of Birmingham and the University of Cumbri...

Simon Kingsnorth is a recognized digital marketing expert with over 20 years’ industry experience. Based in Berkshire, UK, he was formerly the Global Head of Digital Marketing at Citi Bank and has ...