What are Google App Campaigns and how can I promote my app using it? Google App campaign (formerly known as Universal App campaign) ...MostcompleteguideforGoogle(universal)Appcampaigns-includes11BestPractices&SuggestionsforCreativesApril13,2021|InAppCampaigns|ByMarkusSeppamMostcompleteguideforGoogle(universal)Appcampaigns–includes11BestPractices&SuggestionsforCreatives GoogleappcampaignsarethesecondbiggestadnetworknexttoFacebookfordrivinginstallsandin-appactionsforyourapp. Whendoneright,GoogleappcampaignscanhelpyouscaleyourappgloballytomillionsofuserswithapositiveROI–CheckoutourcasestudywithSynctuitiononThinkwithGoogle.It’simportanttoknowallthebestpracticesandtipsformaximizingyourchancesofsuccess.Iputtogetherthisverydetailed(themostin-detailoutthere)guideonGoogleAppcampaigns(UAC)tohelpyouonyourway.WhatareGoogleAppCampaignsandhowcanIpromotemyappusingit?GoogleAppcampaign(formerlyknownasUniversalAppcampaign)isanautomatedtypeofcampaignthatappadvertiserscanusetoincreasethenumberofinstalls,in-appeventsorpurchasevaluebyrunningadsin4majorplacements:GoogleSearch,Display(differentappsthroughAdmobnetwork,GooglePlaystore,Discover)andYoutube. Theautomatedpartmeansthattheadvertiserdoesn’thaveclosetoanycontroloverthetargetingasit’suptothealgorithmstodecidewhichnetworksandplacementsyouradswillgetshownon.OnecouldsaythattheGoogleAppcampaignsareasmysteriousasaboxofchocolates–youneverknowwhatyouaregonnaget:).  Howitworksisthatyouputintheassets,choosethelocationsyouwanttotarget,setthebudgetandthebid,andoffyougo!TherearenotasmanythingstooptimizeasonehasinnormalGoogleAdscampaignswhichmeansthatthereareafewmajorthingstofocuson.Here’sanexampleofhowtheadswilllooklikeindifferentplacements:BestpracticesforGoogle(universal)appcampaigns Withthetargetingbeingfullyautomated,therestillarefewmajorthingstoconsiderwhenwantingtoachievethemaximumpotentialofthecampaigns.1.Firstthingsfirst –haveanappandanapplistingthatdoesn’tsuckOneofthefirstthingsyoushouldconsiderdoingisbuildingawell-thought-outAppstoreli