New:Benchmarkyourpost-clickperformanceforfreeSeemyscoreProductsPlatformInstapageOverviewIntegrationsSecurityProductsLandingPagesPersonalizationExperimentationAdMap®CollaborationPageSpeedCustomersSolutionsByChannelForSearchAdsForSocialAdsForDisplayAdsByUseCaseForLeadGenForEcommercePlansResourcesResourcesLibraryLandingPageExamplesWhatisaLandingPage?BlogLoginGETSTARTEDPlatformInstapageOverviewIntegrationsSecurityProductsLandingPagesPersonalizationExperimentationAdMap®CollaborationPageSpeedCustomersByChannelForSearchAdsForSocialAdsForDisplayAdsByUseCaseForLeadGenForEcommercePlansResourcesLibraryLandingPageExamplesWhatisaLandingPage?BlogLoginGETSTARTEDUniversalAppCampaignsareagreatwaytofindnewusersforyourmobileapp.TheadcampaigntypeallowsyoutoadvertiseonsomeofGoogle’slargestadnetworks,includingsearch,display,YouTube,andtheGooglePlayStore,whilemanagingadsintheGoogleAdsplatform.Ontopofthat,Googleusesmachinelearningtoshowthemostrelevantadstouserstohelpyouachievethehighestconversionratepossibleforyourcampaign.ThisarticledetailseverythingthereistoknowaboutthebasicsofUniversalAppCampaigns,includinghowtheywork,whatdevicescandeliverthem,andbestpracticesforsuccess.BuildLandingPageswithInstapage➔WhatareGoogleUniversalAppCampaigns?UniversalAppCampaigns(UAC)areanautomatedadtypeinGoogleAdsthathelpadvertisersgeneratemoreappinstallsand/ordrivein-appconversions.Theydothisbyusingmachinelearningtoidentifyyourbestperformingadsandshowthemtothemostrelevantusers.Infact,Googleclaimsthatthisprocesscanhelpdrive140%moreconversionsperdollarthanotherGoogleapppromotionproducts:Thecampaigntypelaunchedin2015andcompletelyreplacedGoogleAds(formerlyGoogleAdWords)appinstallcampaignsinthefallof2017.Therelativelynewadtypeaimstoshowrelevantadstouserswhilelimitingtheneedtotestadstofindthebestperformersmanually.UnliketraditionalGoogleAdscampaigns,younolongerneedtocreateindividualadsforUniversalAppCampaigns.Instead,you’lladdagroupofdifferenttextlinesalongwithimages,videos,orHTML5assets.Googlewillthengenerateads“