BuilttoLast:SuccessfulHabitsofVisionaryCompaniesFromWikipedia,thefreeencyclopediaJumptonavigationJumptosearchBuilttoLastSuccessfulHabitsofVisionaryCompaniesHardcoveredition(2004)AuthorJimCollinsandJerryI.PorrasCountryUnitedStatesLanguageEnglishSubjectCorporatestrategyGenreNon-fictionPublisherWilliamCollinsPublicationdateOctober 26, 1994 (1994-10-26)Media typeHardcoverPages336pp.ISBN0-060-56610-8BuilttoLast:SuccessfulHabitsofVisionaryCompaniesisabookwrittenbyJimCollinsandJerryI.Porras.Itoutlinestheresultsofasix-yearresearchprojectexploringwhatleadstoenduringlygreatcompanies.ThefirsteditionofthebookwaspublishedonOctober26,1994byHarperBusiness.[1]Contents1Background2Whatisa"visionary"company?3Keyideas4TheBuilttoLastcompanies5Impact6Criticism7Seealso8References9ExternallinksBackground[edit]Thebookissaidtobe"oneofthemostinfluentialbusinessbooksofourera".[2]Theauthorsidentifiedtwoprimaryobjectivesfortheresearchpublishedinthebook:“toidentifyunderlyingcharacteristicsarecommontohighlyvisionarycompanies”and“toeffectivelycommunicatefindingssothattheycaninfluencemanagement”.Whatisa"visionary"company?[edit]CollinsandPorrasdefinedavisionarycompanyasonethat:isapremierinstitutioninitsindustry,iswidelyadmiredbyknowledgeablebusinesspeople,madeanimprintontheworld,hadmultiplegenerationsofChiefexecutiveofficers(CEOs),hadmultipleproduct/servicelifecycles,andwasfoundedbefore1950.Keyideas[edit]Thebookintroducedanumberofkeyideas,including:ClockBuilding,NotTimeTelling-gobeyondagreatleadertobuildingagreatinstitutionNoTyrannyofthe"Or"-embracethegeniusof"and"MoreThanProfits-findyourorganization'spurposeandbuildthe"coreideology"PreservetheCore/StimulateProgress-changeeverythingreadily,exceptthecorebeliefsandvaluesBigHairyAudaciousGoals(BHAGs)-thinkbig,aimhighCult-Likecultures-cult-likeadherencetothecultureTryaLotofStuffandKeepWhatworks-tryalotofexperimentsandkeepwhatworksHome-GrownManagement-hireleadersfromwithinGoodEnoughNeverIs-strivetodobettertomorrowthanyoudidtodayTheBuilttoLastcompanies[edi