作者：Bridges, Kenneth R., M.D. (EDT)/ Pearson, Howard A., M.D. (EDT)
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Since its first publication, Michael J. Mauboussin's popular guide to wise investing has been translated into eight languages and has been named best business book by BusinessWeek and best economic...
The New York Times and USA Today Bestseller Reinvent your marketing to keep up with an ever-changing marketplace"A must-read for any business leader or marketer. It explains how brands must be true...
The New York Times and USA Today Bestseller Reinvent your marketing to keep up with an ever-changing marketplace"A must-read for any business leader or marketer. It explains how brands must be true...
Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising effectiveness. They must also conted with a trend towards retailers'...