This business book is great for leaders, middle managers and entrepreneurs interested in the following categories;STRATEGYLEADERSHIP AND MANAGEMENTBUSINESS INNOVATIONPRODUCT DEVELOPMENTDECISION MAK...
For courses in Managerial Economics.A Problem-based Approach that Uses Modern Theories and Real-world ExamplesManagerial Economics and Strategy uses real--world issues and examples to illustrate ho...
NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs sign...
Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising effectiveness. They must also conted with a trend towards retailers'...
作者：Moffett, Michael H./ Stonehill, Arthur I./ Eiteman, David K.
For undergraduate courses in International Financial Management, International Business Finance, or International Finance.Real-world examples introduce readers to global financial management strate...
NOTE This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs signi...
NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of MyLab(TM) and Mastering(TM) platforms exist for each title, and registrations are not ...
NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not t...
NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs sign...
作者：Moffett, Michael H./ Stonehill, Arthur I./ Eiteman, David K.
NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of MyLab(TM) and Mastering(TM) platforms exist for each title, and registrations are not ...
For courses in strategy and strategic management.Core strategic management concepts without the excessStrategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, ...
For introductory courses in IS (information systems) and MIS (management information systems).Mastering an essential business courseEngaging and comprehensive, Using MIS helps students understand a...
For one- and two-semester courses in introductory business statistics.Understand Business. Understand Data. The 3rd Edition ofStatistics for Business: Decision Making and Analysis emphasizes an ap...