5 Key Facebook Advertising Strategies. Garyvee ... People get confused when I talk about advertising on Facebook and Instagram. Truth is, I don't actually care ...MenuGaryVaynerchuk5KeyFacebookAdvertisingStrategiesbyGaryvee@garyvee2yearsago·7minreadPeoplegetconfusedwhenItalkaboutadvertisingonFacebookandInstagram.Truthis,Idon’tactuallycareaboutFacebook.Idon’tcareaboutsocialmedia.I’dbethrilledtotellallofyoutogoandbuyadsonpage187ofVogueMagazine,orbuybillboardadsandoutdoormedia.Theonlyproblemis…they’remassivelyoverpriced.Peoplearen’tlookingatbillboards.They’renotpayingattentiontoTVcommercials.They’renotreadingmagazines.Soinreactiontothatlowdemand,thosecompanieshaveincreasedthepriceofadvertisingtokeepitROIpositive.Thatmeanssmallercompanieshaveafewyearstotakeadvantageoftheseplatformsbeforebigcompaniesstartcrowdingin.Butfirst…businessesneedtoadapttheirmindsettothe“newworld”ofmarketing.TheoldworldofmarketingvsthenewworldLookbackatwhathappenedwhenattentionshiftedfromradiototelevision.BusinessesstartedrunningTVcommercialslikethey’drunradioads.Therewouldbeamaninfrontofthereholdingupanimage,andtherewouldbeanarratornarratingthatimage.Theadwasn’t“native”totelevision,andtherewasahugemisunderstandingofwhatmakesa‘good’TVcommercial.<spandata-mce-type=”bookmark”style=”display:inline-block;width:0px;overflow:hidden;line-height:0;”class=”mce_SELRES_start”></span>Marketersandadvertisershadn’tfiguredoutwhatacommercialshouldlooklike.Theyweretryingtoadaptthe“oldworld”intothe“newworld.”We’reseeingasimilarthinghappentodayaswemovefromaTVcommercial,outdoormediaworldontoaFacebookandInstagramworld.Mostpeopleunderstandthatyoucan’tjusttakeaTVcommercialand“paste”itonFacebook.Weunderstandthatdoesn’twork.Butthere’samoreadvancedconversationthatwe’renothavingaroundwhatactuallydoesworkinasocialmediaenvironment.Forexample…shouldyoubechangingoutactorsandactressesinyourvideostodemographicallymatchthecustomerbasethatyou’dbetargeting?Shouldyoutestyourmessagingbypostingatweetorablogpostfirsttoseei