By Gary Vaynerchuk. When people ask me what the best tip is for their new business, or any business for that matter, the answer often surprises them: Twitter​.ByGaryVaynerchukWhenpeopleaskmewhatthebesttipisfortheirnewbusiness,oranybusinessforthatmatter, theansweroftensurprisesthem:Twitter.Itisstilltheonlyopencocktailpartyontheinternet.Twitterhasalwaysbeenuniqueinthatisittrulyasocialnetworkandnotsolelyacontentpushingplatform.Someoneaskedmeoncein2013howtheinternethadgivenmeavoice,andIrespondedwiththis:Twitterisstillamarketer’sdreamcometruebecauseitallowsyoutoinitiatearelationshipwithyourcustomer.Whenitcomestocoldsalesandthrowingrighthooks,Twitteroffersaspecialopportunitytodirectlyconnectwiththepeopleyouwanttoreach.Atanytime,youcanuseTwitter’ssearchenginetofindpeoplewhoaretalkingabouttopicsrelatedtoyourbusiness,evenifonlytangentially.Unlikeotherplatforms,it’stheonlyplacewhereyoucanjumpintoaconversationunannouncedwithoutseeminglikeastalker.Forexample,coldemailingonLinkedIndoesnotworkaswellunlessyouareaskingthemtotakeajob.Ifyouaresellingsomething,itsoundslikespam.LinkedInisstilljobcentricasopposedtoconnectingwithconsumers.AguylikemewasabletosucceedonTwitterbecauseIwaswillingtoputintheworkandtakeadvantageofthefactthatIhadpermissionfromtheproducttojumpintoeverypertinentconversationIsawinordertofurthermynameandbrand.Thisengagementbecomesrealtimefeedbackfromthemarketplace.HereareafewexamplesofhowIwasabletobuildmywinebusiness,WineLibrary,throughTwitterengagement:HOWTOBUILDYOURBRANDONTWITTERWhenbuildingabrandonTwitter,itisimportanttoremembertospeak,listen,andreact.AnybusinesscanusethefollowingstepsgrowtheirTwitteraudience:Makesureyourpageissetupappropriatelywithyourcurrentlogos,pictures,andcontactinformation.Clarityandrelevantcontentiskey.Thisisyourbusinesscard.Howdoyoufindconversationstojumpinto?UseTwitter’ssearchandadvancedsearchfunctionstofindtweetsthatmakesenseforyourbusiness.Usethecontextofyoursearchandtweetthem.But,makesureyouareaddingvaluetotheirconversation.Provideinfo