Emotional Design analyzes the profound influence of this deceptively simple idea, from our willingness to spend thousands of dollars on Gucci bags and Rolex ...SearchImagesMapsPlayYouTubeNewsGmailDriveMore»SigninBooksTrythenewGoogleBooksCheckoutthenewlookandenjoyeasieraccesstoyourfavoritefeaturesTryitnowNothanksTrythenewGoogleBooksTrythenewGoogleBooksMylibraryHelpAdvancedBookSearchVieweBookGetthisbookinprintAmazon.co.ukBookDepositoryWaterstonesWHSmithBlackwellGoogleProductSearchFindinalibraryAllsellers »EmotionalDesign:WhyWeLove(orHate)EverydayThingsDonaldA.NormanBasicBooks,2004-Psychology-257pages13ReviewsDidyoueverwonderwhycheapwinetastesbetterinfancyglasses?WhysalesofMacintoshcomputerssoaredwhenAppleintroducedthecolorfuliMac?Newresearchonemotionandcognitionhasshownthatattractivethingsreallydoworkbetter,afactfansofDonNorman'sclassicTheDesignofEverydayThingscannotaffordtoignore.Inrecentyears,thedesigncommunityhasfocusedonmakingproductseasiertouse.ButasNormanamplydemonstratesinthisfascinatingandimportantnewbook,designexpertshavevastlyunderestimatedtheroleofemotiononourexperienceofeverydayobjects.EmotionalDesignanalyzestheprofoundinfluenceofthisdeceptivelysimpleidea,fromourwillingnesstospendthousandsofdollarsonGuccibagsandRolexwatchestotheimpactofemotionontheeverydayobjectsoftomorrow.Inthefuture,willinanimateobjectsrespondtohumanemotions?Isitpossibletocreateemotionalrobots?Normanaddressestheseprovocativequestions--drawingonawealthofexamplesandthelatestscientificinsights--inthisboldexplorationoftheobjectsinoureverydayworld.Whatpeoplearesaying - WriteareviewUserratings5stars24stars53stars32stars31star0LibraryThingReviewUserReview -jasonli-LibraryThing"EmotionalDesign"isNorman'sfollowuptotheclassic"TheDesignofEverydayThings."Inthissequel,wefindNormaninspiritedformashetacklesthetrickysubjectofemotionsandloveas...ReadfullreviewLibraryThingReviewUserReview -alspray-LibraryThingIntheepilogueofthisbook,DonNormanexpresseshisgratitudetoamyriadofpeoplewhohelpedhimorganizemanyye