Recommended to me by a friend of mine (Omari Broussard of 10xdefense.com), The Ultimate Sales Letter by Dan Kennedy is a handbook on ...GetstartedOpeninappDiegoSegura11FollowersAboutSigninGetstarted11FollowersAboutGetstartedOpeninappSellThingsWithWords:TheUltimateSalesLetterbyDanKennedyDiegoSeguraMay29,2018·13minreadRecommendedtomebyafriendofmine(OmariBroussardof10xdefense.com),TheUltimateSalesLetterbyDanKennedyisahandbookonwritingexcellentdirectmarketingcopythroughthemail.Thebooktalksaboutphysicalletters,becausethatistheoriginofsaleslettersingeneral.However,theconceptsthroughouttheentiretyofthebookproveusefultowritebettersalescopyinanycontext,andespeciallythroughemail.Inanefforttosolidifymyownlearning,Iwillgothroughtheentirebookandwritemyselfanoutlinehereonthispage.Thisisn’tareviewofthebookandIwon’tgiveitaratingonafive-starscale.ThisissimplywhatIlearnedbyreadingit.Part1:BeforeYouWriteaWordThereareacouplebigideasinthisshortintroductiontotherestofthebook:Fearnot!Writingshouldn’tbescary.There’snomagicandyoudon’thavetobeespeciallyqualified.Youknowyourbusinessbest.Or,atleastyoushould.Don’tforgetthisknowledgewhenyoustartwritingyoursalesletters.Haveaswipefile.Buildacollectionofgreatideas,hooks,headlines,andanythingelsethatyoumightuseinyourownsalesletters.It’scalledaswipefilebecauseyou’reswipingideasfromthesesourcesofinspiration.“Thinkselling.”Thisisoneofthemoreimportantideastoconsiderwhenwritingsalescopy.Theendgoalistomakeasale.AsIwriteinSpeakWithanEndinMind,everythingthatyousayorwriteshouldhaveaclearpurpose.Theclearpurposehereistosell.Don’tworryaboutperfect.Especiallywhenyouarebeginningtowriteyoursalesletter,youarenotgoingtoproduceafinishedproductonthefirstgo-round.Infact,youmightonlyhaveamassivelistofideasthatareinnowaycohesive.That’sokay,becauseit’sastart.That’sallyouneed.Part2:TheKennedySystemDanKennedydescribeswritingasalesletterasasystem.Thisiswhyyouhavenoreasontofearwriting,becauseit’snotreallyacreativeendeavoratallwhenyousystemizeit!Ofcourse,youmaystillbescaredofw