A bestseller in the United States, this bible on the cognitive aspects of design contains examples of both good and bad design and simple rules that ...SkiptomaincontentBreadcrumbHomeDesignDesignTheoryTheDesignofEverydayThingsTheDesignofEverydayThingsByDonaldA.NormanAbestsellerintheUnitedStates,thisbibleonthecognitiveaspectsofdesigncontainsexamplesofbothgoodandbaddesignandsimplerulesthatdesignerscanusetoimprovetheusabilityofobjectsasdiverseascars,computers,doors,andtelephones.AddtoCartBuyingOptionsBuyForsaleintheUKandIrelandonly.Amazon(printorKindle)BuyBarnes&NobleBuyIndieBoundBuyIndigoBuyPowell'sBuyWaterstonesBuycloseCloseDrawerRequestPermissionsExamcopyEndorsementSmallArrowNorman...makesastrongcasefortheneedlessnessofbadlyconceivedandbadlydesignedeverydayobjects....[T]hisbookmayheraldthebeginningofachangeinuserhabitsandexpectations,achangethatmanufacturerswouldbeobligedtorespondto.Buttonpushersoftheworld,unite.LosAngelesTimesOnlineAttentionSmallArrowMouseoverforOnlineAttentionDataOverviewAuthor(s)PraiseSummaryAbestsellerintheUnitedStates,thisbibleonthecognitiveaspectsofdesigncontainsexamplesofbothgoodandbaddesignandsimplerulesthatdesignerscanusetoimprovetheusabilityofobjectsasdiverseascars,computers,doors,andtelephones.Eventhesmartestamonguscanfeelineptaswefailtofigureoutwhichlightswitchorovenburnertoturnon,orwhethertopush,pull,orslideadoor.Thefaultliesinproductdesignthatignoretheneedsofusersandtheprinciplesofcognitivepsychology.AbestsellerintheUnitedStates,thisbibleonthecognitiveaspectsofdesigncontainsexamplesofbothgoodandbaddesignandsimplerulesthatdesignerscanusetoimprovetheusabilityofobjectsasdiverseascars,computers,doors,andtelephones.PaperbackOutofPrintISBN:9780262640374272pp.|6inx9inAugust1998ForsaleintheUKandIrelandonly.ShareShareShareemailAuthorsDonaldA.NormanBusinessWeekhasnamedDonNormanoneoftheworld'smostinfluentialdesigners.Hehasbeenbothaprofessorandanexecutive:hewasVicePresidentofAdvancedTechnologyatApple;hiscompany,theNielsenNormanGroup,helpscompanies