6 Takeaways From “Jab, Jab, Jab, Right Hook”

6 Takeaways From “Jab, Jab, Jab, Right Hook” | Jab, Jab, Jab, Right Hook

In short, a right hook's content aims to sell and self-promote and a jab's content aims to engage and trigger an emotional response. Vaynerchuk's ...GetstartedOpeninappTannerHunt165FollowersAboutSigninGetstarted165FollowersAboutGetstartedOpeninapp6TakeawaysFrom“Jab,Jab,Jab,RightHook”AshortlistofsocialmarketinginsightfromGaryVaynerchuk’slatestbookTannerHuntJan7,2014·6minreadOneweekagoIreceivedmycopyofGaryVaynerchuk’sJab,Jab,Jab,RightHookfromAmazon.Thebookisaptlysubtitled“Howtotellyourstoryinanoisysocialworld”andclearlyexplainshowbrands(andindividuals)cancutthroughtheclutteronsocialmediawithcreativeandpowerfulcontent.AfterfinishingthebooktodayIknewIwantedtoblogaboutsomeofthethingsIlearnedandthenewthoughtsandideasitinspiredinme.SoIsatdownanddecidedtowritealistofsomeofthemostimportantthingsIgotfromitthatIcouldshareinapostlikethisone.Imeanttoonlywritedown10orsolessons,butbeforeIknewit,mylistquicklygrewtomorethanforty.JJJRHisjustfullofpowerfulinsightthatiseasytodigestandsimpletounderstandformarketersatanylevel.Overtime,I’llprobablyendupwritingafairamountaboutitall,butinthispostI’llsharejust6takeawaysIhaduponfinishingJJJRH.Thelistisn’tintendedtobeorganizedinorderofimportance,sincethatmayvarydependingontheneedsofthereader,norisitmy“top6"lessonsfromthebookoverall.It’sjustafewnuggetsofsocialmediamarketingwisdomthathopefullyinspireyoutomakesomepositivechanges.1.What’sneededisless‘right-hooking’andmore‘jabbing’InmypreviousposthereonMediumIwentintomoredetailexplainingVaynerchuk’sboxinganalogyofjabsandrighthooksandhowheappliestheminmarketingterms.Inshort,arighthook’scontentaimstosellandself-promoteandajab’scontentaimstoengageandtriggeranemotionalresponse.Vaynerchuk’slonglistofexamplesrevealthatbrandsarethrowingfar,fartoomanyrighthooksthatannoytheironlinefanbaseandkillanyengagementpotential.Heemphasizesoverandovertheneedforwelltimedjabsthatresonatewithfollowersonanemotionallevel,thusreelingthemincloserasbrandloyalistsandmakingthemprimedandreadyforwhenyoudowanttothrowthatrighthookt

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