Moving to a Subscription Business Model Can Be Hugely Lucrative--But Also Quite Risky. Bestselling Author Robbie Baxter Offers a Step-by-Step Blueprint to Improve Your Odds of SuccessEveryone wants...
From the New York Times Bestselling Author- Proven Methods for Getting Customers to BuyThis fully revised and updated edition of Ferdinand Fournies's classic on sales from the customer's point of v...
This book discusses the impact of information and communication technologies (ICTs) on organizations and on society as a whole. Specifically, it examines how such technologies improve our life and ...
Every company's ability to innovate depends on a process of experimentation whereby new products and services are created and existing ones improved. But the cost of experimentation is limiting. Ne...
"Intimate Marketing, undoubtedly the most enjoyable and practical management book of the decade, is a must-read for marketers everywhere who want to ensure they are winning their customers' hearts ...
How To Triple Your Customers in 48 Hours. A quick and easy read, this book is jam packed with takeaways and strategies to boost your profits. The perfect introduction to Internet Marketing. You wan...
Thinking about starting a business? Learn how to get your first 10 customers - Without spending thousands of dollars or wasting months on a business idea that won't sell -Do you want to avoid debt ...
After a period of post-war austerity, in 1957 Alfa Romeo decided it was time to re-enter the market for luxury/executive class cars with a new range designed for the growing number and prosperity o...