Jieun Kim is an associate professor at the School of Intelligence, Hanyang University and is also affiliated with the University of British Columbia (2020-2021). She received her M.S. and Ph.D. degrees in Industrial Engineering from the Arts et Métiers ParisTech in 2008 and 2011, respectively. In 2012, she was awarded the Leverhulme Research Fellowship (UK). She is an experienced speaker at international conferences and Master’s programs in design innovation (Royal College of London, Ecole de design Nantes, Hong Kong Polytechnic University, National University of Singapore) and in business schools (ASB/MIT Sloan program, University of Nantes). Buyong Jeong is a deputy director in the Korean Intellectual Property Office (KIPO). Before joining KIPO in 2015, he worked as a patent attorney at PLUS International IP Law firm (2009-2014). He is in charge of several intellectual property-related policies and initiatives in Korea and serves on IP5’s working group. He is the co-author of the Korean chapter for AIPPI Law Series: Design Rights. Functionality and Scope of Protection.Daejung Kim is a data scientist specializing in intellectual property and a senior lecturer at Hankyong National University. He holds a Ph.D. in technology and innovation management from Hanyang University. He is a frequent speaker and consultant, and workshop leader in strategic technology and management solutions for many law firms and legal departments.