How to be a Successful Entrepreneur explains how to improve the odds of business success. It will help entrepreneurs steer clear of potentially catastrophic risks and errors while spotting and exploiting good opportunities. The author addresses important decisions such as: How do I recognize a good opportunity? When should I take a risk? When should I cut my losses? When is the best time to sell a thriving business? How do I know what's best for me? Real-life examples include the failure of Barings bank, the success of Dell computers, and business-changing decisions by Coca-Cola.


Helga Drummond was formerly a professor of Decision Sciences at the University of Liverpool where she taught Decision Making for Entrepreneurs to MBA students.