你以為這是自己的選擇，其實你沒有發現，你只不過是被別人牽著走而已…。

　　為什麼上班時發現跟同事穿得一樣，那麼令人困窘？為什麼那麼多我們尊敬的藝術家，生前都是備受爭議或飽受忽略的？從令人糾結的食物偏好，或面對不熟悉的藝術作品時的混亂不安，到我們的音樂播放清單甚至流行排行榜，我們的意見與喜好，其實正被數不清的力量所支配。

　　在這個數位時代，「按讚」、「喜歡」或是給星號，正不間斷地幫助我們做選擇。和過去比起來，現在我們、甚至是企業，透過更多方式了解網路如何支配我們的消費模式。如果你想知道Netflix如何推薦電影，如何識別假的Yelp評論，或是書籍為何總是在贏得大獎後，在Amazon上的評等就一落千丈，《You May Also Like》作者Tom Vanderbilt將可以告訴你這些問題的答案。

　　帶著貪婪的好奇心，Vanderbilt透過心理學、行銷學以及神經科學來回答這些複雜卻又引人入勝的問題。透徹的研究加上別出心裁的見地，《You May Also Like》不但提供讀者一個充滿樂趣的知性之旅，更能幫助我們深入理解、看待並欣賞我們所處的這個世界。





作者簡介

　　TOM VANDERBILT has written for many publications, including The New York Times Magazine, The Wall Street Journal Magazine, Popular Science, The Financial Times, Smithsonian and The London Review of Books, among many others. He is a contributing editor of Wired UK, Outside, and Artforum. He is author of Traffic: Why We Drive the Way We Do (and What It Says About Us) and Survival City: Adventures Among the Ruins of Atomic America. He has appeared on a wide range of television and radio programs, from the Today show to the BBC's World Service to NPR's Fresh Air. He has been a visiting scholar at NYU's Rudin Center for Transportation, a research fellow at the Canadian Centre for Architecture, a fellow at the Design Trust for Public Space, and a winner of the Warhol Foundation Arts Writers Grant, among other honors. He lives in Brooklyn, NY.