針對當代人類最迫切的研究與解方
揭發科技成癮的幕後成因
緩解成癮，甚至「反向成癮」
與科技共生的時代，商機與人類福祉一樣能一同繁榮

　　AMAZON 2017年3月最佳選書
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　　「彷彿為了證明他的論點般，亞當‧奧特撰寫了一本關於成癮的確實使人上癮的書。Irresistible引人入勝，是一本理解當代最堪憂現象的探索之書。」—《異數》《引爆趨勢》《以小勝大》作者麥爾坎．葛拉威爾(Malcolm Gladwell)

　　「這段時間內我讀過最迷人、最重要的書。奧特精湛的解釋控制我們生活的新困擾，並提供我們必須去拯救我們的企業、家庭與心智的技能。」—《給予：華頓商學院最啟發人心的一堂課》《反叛，改變世界的力量》作者亞當‧格蘭特(Adam Grant)

　　歡迎來到行為成癮的時代，半數美國人都至少沉迷於一種行為的世代。我們心心念念於E-mail、IG與臉書的按讚；我們狂嗑電視影集與YouTube頻道；工作時數逐年增加；平均每日花費三小時使用智慧型手機。許多人手機壞掉就像丟了一切家當，而千禧年的小孩從小花費許多時間在螢幕前面，導致他們與真人的互動越顯吃力。

　　紐約大學心理學和行銷學教授亞當‧奧特(Adam Alter)追蹤行為成癮的興起，解釋為何今天的這些產品是如此不可抗拒。雖然諸多神奇的產品縮短了全球各地人們的距離，但有些巨大（有時有害）的吸引力並非偶然出現。設計這些產品的公司隨著時間的推移調整它們，直到它們變得幾乎不可能抗拒。

　　透過反向成癮，作者解釋人們如何利用成癮性產品做些有益身心的事。改善彼此的溝通、消費與節省金錢、設定工作與娛樂之間的界線。以及如何減輕其最破壞性的影響。對我們下一代的健康與幸福及己身的福祉多多著想。

　　亞當‧奧特暨前作《粉紅色牢房效應：綁架想法、感受和行為的9種潛在力量》(Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave)之後，再度將心理學應用至生活之中，幫助我們更有效地克服難題，擁抱人生。(文/博客來編譯)

　　An urgent and expert investigation into behavioral addiction, the insidious flipside to today’s unavoidable digital technologies, and how we can turn the tide to regain control.

　　In our lifetimes, behavioral addiction may prove to be one of the most important fields of social, medical, and psychological research. The very idea of behaviors being addictive is new, but the threat is near universal. We are only just beginning to understand that we are all potential addicts. Adam Alter, Associate Professor of Marketing at New York University’s Stern School of Business, is at the cutting edge of research into what makes these products so compulsive, and he shows that the price for continuing blindly down the path we are on will be huge.

　　People have always formed addictions to harmful substances, but these days we are hooked on technologies such as Twitter, Netflix, and Facebook—inventions and devices we use in the hope of making our lives better and more enjoyable. Of course, these devices have amazing upside, but their extraordinary appeal isn’t an accident. Technology companies and marketers have teams of engineers and researchers devoted to keeping us glued to the screen. They know how to push our buttons, how to get us using without our knowledge.

　　Tracing the very notion of addiction through history right up until the present day, Alter shows that we’re only just beginning to discover the tip of the iceberg of the epidemic of behavioral addiction gripping society. This goes to the core of who we are. He takes us inside the human brain at the very moment we switch on a game on our smartphones, or share a photo on Instagram in the hope of people “liking” it. But more than that, he heads the problem off at the pass, letting us know what we can do to step away from the screen. He lays out the options we have address this problem before it truly consumes us. After all, who among us hasn’t felt the terrible compulsive power of social media, video games, or simply checking your phone?



作者簡介

　　Adam Alter is an Associate Professor at New York University's Stern School of Business, and holds an affiliated appointment within the Psychology Department. He is the author of the New York Times bestseller Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel and Behave and has written for The New York Times, New Yorker, Atlantic, Wired, Popular Science and numerous other publications.