Intellectual Property and Business: The Power of Intangible Assets | 被動收入的投資秘訣 - 2024年7月

Intellectual Property and Business: The Power of Intangible Assets

作者:Ryder, Rodney D./ Madhavan, Ashwin
出版社:
出版日期:2014年08月28日
ISBN:9788132117919
語言:繁體中文

Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business. The book aims to provide a basic understanding of various forms of IP that business organizations need to protect, and to analyze and understand IP management and strategy through case studies. It highlights these aspects of IP management through the lens of both a lawyer and a business manager.


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