最深入的第一手觀察，最實用的經營指南！

來自前任亞馬遜資深高階主管，詳細解析亞馬遜的成功法則

 

　　科林．布萊亞爾1998年開始在亞馬遜電商公司工作，比爾．卡爾則在1999年加入，兩人在亞馬遜深耕多年，並歷經了新時代的變革，親眼見證亞馬遜將劃時代的產品與服務—Kindle、Amazon Prime、Amazon Studios和Amazon Web Services—逐步帶到人們的生活中，從他們的經驗，我們得以了解亞馬遜享譽全球的原因。

 

　　布萊亞爾和卡爾在本書中提供資深內部人士的觀察視角，解析歷經不斷優化，所創造出的一套經得起考驗、且可持續發展的亞馬遜模式，並拆解這一模式，提供敏銳的分析，以及無論你經營的企業規模大小皆能適用的實踐步驟。作者闡述了亞馬遜的14項領導守則，以及4項核心理念：顧客至上、遠見思考、求新若渴以及卓越運營，並為讀者解析，如要確保這些理念能落實到所有的業務層面，可採取的基礎實行方式。

 

　　這部實用的經營指南，呈現了亞馬遜的成功並非來自單一領導者的聰明才智，而是透過承諾並嚴格執行定義明確的原則而來。如謹守這些核心理念，你也能夠打造出成功企業。(文/博客來編譯)

　　Essential for any leader in any industry'

　　Kim Scott, bestselling author of Radical Candor

 

　　In 2018 Amazon became the world’s second trillion dollar company after Apple: a remarkable success story for a company launched out of a garage in 1994. How did they achieve this? And how can others learn from this extraordinary success and replicate it?

 

　　Colin started at Amazon in 1998; Bill joined in 1999. Their time at Amazon covered a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services to life. Through the story of these innovations they reveal and codify the principles and practices that have driven the success of one of the most extraordinary companies the world has ever known, from the famous 14-leadership principles, the bar raiser hiring process, and Amazon’s founding characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence.

 

　　Through their wealth of experience they offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices that you can apply at your own company, no matter the size.