Future Trends: A Guide to Decision Making and Leadership in Business is the first and only book to link a decision-making and leadership platform to trends pointing to the future. By identifying sixty global, long-term trends and detailing how businesspeople can leverage them in both the short- and long-term, the book provides readers with a powerful body of knowledge unavailable anywhere else. In Future Trends, consultant and futurist Larry Samuel: -Identifies sixty significant and opportunistic global, long-term trends; -Details how businesspeople can leverage each trend in both the short- and long-term via a decision-making and leadership platform; -Helps readers be recognized as a trusted source and "go-to" person in their respective field by becoming more fluent in the future; -Takes a 360-degree, holistic view of tomorrow by examining cultural, economic, political, social, scientific, and technological trends; -Steers clear from here-today-gone-tomorrow things and experiences that comprise most glimpses into the emerging cultural landscape Future Trends is divided into six sections covering Cultural Trends, Economic Trends, Political Trends, Social Trends, Scientific Trends, and Technological Trends. Each section includes ten trends that indicate where the world is heading. Many futurists focus on technology, forgetting the fact that the ways in which people actually live their lives are shaped by many other factors. Future Trends thus takes a 360-degree, holistic view of tomorrow, offering readers a fuller understanding of life on Earth over the next couple of decades.


Lawrence R. (Larry) Samuel is the founder of AmeriCulture, a Miami- and New York-based consultancy dedicated to translating the emerging cultural landscape into business opportunities. Called ＂the Margaret Mead of plutocrats＂ by Slate.com, Larry has been a leading culture consultant to Fortune 500 companies and blue-chip advertising agencies since 1990. As one of the top trend consultants in the country, he advised a Who’s Who of companies and agencies across a wide variety of industries and categories, including Anheuser Busch, Baskin-Robbins, Chase, Conde Nast, General Mills, Hasbro, John Hancock, Liberty Mutual, LL Bean, and Whirlpool. Larry’s breakthrough research study on American wealth culture for JP Morgan, which identified 5 types of American millionaires based on his unique methodology, was widely reported in the media. Larry is a blogger for Psychology Today and is the author of many books, including The Future Ain’t What It Used to Be: The 40 Cultural Trends Transforming Your Job, Your Life, Your World (1998), Future: A Recent History (2009), Rich: The Rise and Fall of American Wealth Culture (2009), and Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life (2017).