Nicholas Tsounis is a Professor of Economics at the Department of Economics, University of Western Macedonia (Greece) and an adjunct faculty member at the Hellenic Open University (Greece). His research interests are on applied international economics, economic integration and applied microeconomics. He has published many articles in international scientific periodicals and conferences proceedings as well as books. He is the co-founder of the International Conference on Applied Economics (ICOAE). Aspasia Vlachvei is a Professor of Marketing at the Department of Economics, University of Western Macedonia (Greece) and an adjunct faculty member at the Hellenic Open University. Her research interests focus on international marketing strategies, competitiveness, wine tourism and wine marketing, e-marketing, social media. She is the co-founder of the International Conference on Applied Economics (ICOAE).