Features

　　1.Cases that offer a diverse set of very contemporary business situations drawn from companies worldwide, which are written by some of the world’s best case writers, and reflect the breadth of structural change underway in the global economy today.

　　2.This text uses a model of the strategic management process as the basis of its organization – this key distinctive competence of the text offers a logical flow, distinct elements, and an easy-to-understand guide to strategic management.

　　3.The central themes of globalization, ecommerce, information technology, speed and continuous improvement will receive heightened treatment across every chapter.

　　4.Several concrete or conceptual tools reviewers have considered to be given excellent coverage have been included in this edition with updated treatment, new examples and practical guidelines for students to use in applying the concepts.

　　5.Contemporary examples, using companies students will recognize and find comfort in their familiarity, are integrated throughout the text.

　　6.Strategic Management includes major emphasis on women and minority executives in global companies.

作者簡介

John A. Pearce II

　　現職：Villanova School of Business, Villanova University

Richard B. Robinson, Jr.

　　現職：Darla Moore School of Business, University of South Carolina

PART I: OVERVIEW OF STRATEGIC MANAGEMENT
Ch 1 Strategic Management

PART II: STRATEGY FORMULATION
Ch 2 Company Mission
Ch 3 Corporate Social Responsibility and Business Ethics
Ch 4 The External Environment
Ch 5 The Global Environment
Ch 6 Internal Analysis
Ch 7 Long-Term Objectives and Strategies
Ch 8 Business Strategy
Ch 9 Multibusiness Strategy

PART III: STRATEGY IMPLEMENTATION, CONTROL, AND INNOVATION
Ch10 Implementation
Ch11 Organizational Structure
Ch12 Leadership and Culture
Ch13 Strategic Control
Ch14 Innovation and Entrepreneurship

PART IV: CASES
Cases
Guide to Strategic Management
Case Analysis
Cases 1-1