Getting Price Right: The Behavioral Economics of Profitable Pricing | 被動收入的投資秘訣 - 2024年7月
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Getting Price Right: The Behavioral Economics of Profitable Pricing
出版社:
出版日期:2021年09月28日
ISBN:9780231190701
語言:繁體中文
售價:2000元
Gerald Smith is a business professor and chair of the Marketing Department at Boston College in the Carroll School of Management. An award-winning instructor, he teaches strategic pricing management in the BC MBA Program. He is the author of The Opt-Out Effect: Marketing Strategies That Empower Consumers and Win Customer-Driven Brand Loyalty (2016) and editor of Visionary Pricing: Reflections and Advances in Honor of Dan Nimer (2012). Smith has lectured widely in leading executive forums and consulted, researched, and worked with many Fortune 1000 business managers, small and medium businesses, and government entities.