Operating a small business is hard when you're the "little dog " Sure, some of your competitors are other little guys. But some of these dogs are BIG. How do you compete when bigger firms are seemingly everywhere? If your competitors run endless ads, their prices are lower, and your profit margins are shrinking... What do you do? How do you take a bite out of the competition? Authors Jeb Breithaupt and Scott Wysong give you the answers in this book. In eleven chapters, they'll teach you the marketing techniques you need to make chew toys out of the "big dogs" who undercut your prices and pick up the customers you want.


Jeb Breithaupt, B.Arch., MBA Jeb Breithaupt has been designing houses since 1971, and remodeling/building them since 1983. He holds a Bachelor of Architecture and an MBA from Louisiana State University, and became a successful artist in Dallas, Texas. He returned to Shreveport, Louisiana in 1983 to take over the family construction business. He lives in Shreveport with his wife Robin. Scott Wysong, Ph.D. Scott Wysong is an Associate Professor of Marketing at the University of Dallas. He holds an MBA and a Ph.D. from the University of Texas at Arlington, and a Bachelor of Arts in Economics from Vanderbilt University. He resides in Stonewall, Louisiana with his wife Erika and stepsons Alex and Conner.